How We Work
The most effective media tools to meet the needs of the select communities, as prioritized by them, are identified in consultation with them using a participatory approach. Local groups are taught the skills required to obtain relevant and accurate information at the district, state and national levels. They are also taught how to tap different media in creative ways to disseminate the information. They create Wall Magazines and producing radio programs that share information within and among villages. The written articles are disseminated for publication to district, state and national newspapers and web portals.
Media is thus used for State/National advocacy of the needs of rural marginalized communities, and to empower them to make improvements in their livelihoods, education, health and other development needs using information made available using appropriate media tools.